Electoral Advertising Based on Proximity Marketing

Political Advertising and the Electoral College∗

We present a structural model of political advertising in equilibrium. Candidates’ choose advertising based on its marginal impact on the probability of winning the election, the returns from winning and the cost of advertising. The voter model takes the form of an aggregate discrete choice model in which advertising affects a voter’s incentive to vote for either candidate or not to vote at all...

Scent Marketing: Subliminal Advertising Messages

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

On the Simple Economics of Advertising, Marketing, and Product Design

We propose a framework for analyzing transformations of the demand facing a monopolist. Our approach is based on the observation that such transformations frequently stem from changes in the dispersion of consumers’ valuations, which lead to rotations of the demand curve. In a wide variety of settings, profits are a U-shaped function of dispersion. The monopolist will adopt a mass-market postur...

Marketing and advertising: harmful to children's health.

Marketing and advertising: harmful to children’s health One of the biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry, according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). The group held its second annual Summit on the Commercialisatio...